We are transitioning to APA 7th ed. Check with your professor to see which APA edition they require.
An author can be a person but can also be an organization, or company. These are called group or corporate authors. Most advertisements will have a corporate author such as an advertising agency or a company name.
Some advertisements may not have an identified title. If you are citing something with no identified title, write a description of the product/brand being advertised and place it in square brackets (e.g. [Advertisement for McDonald's coffee]. Put this description in brackets where you'd normally put the title.
Name of Company That Owns the Product. (Year, Month Day of issue which contains advertisement if known). Name of advertisement [Advertisement]. Name of Journal, Magazine or Newspaper, Volume(Issue) if known, page number advertisement is found on.
BMW. (2011, June 4). Diesel reinvented [Advertisement]. Fictional Magazine, 7(1), 17.
|In-Text Paraphrase||(BMW, 2011)|
(BMW, 2011, p. 17)
Name of Company That Owns the Product. (Year, Month Day of issue which contains advertisement if known). [Advertisement for Name of Product being advertised]. Name of Journal, Magazine or Newspaper, Volume(Issue) if known, page number advertisement is found on.
FedEx. (2011, May). [Advertisement for FedExCup]. Sample Magazine, 5(1), 30.
|In-Text Paraphrase||(FedEx, 2011)|
(FedEx, 2011, p. 30)
Name of Agency. (Year ad created if known or n.d. if no date given). Brand name: Title of advertisement [Advertisement]. Retrieved from AdForum database.
Note: The APA Manual (6th ed.) requires the URL of the database home page. Seneca Libraries suggests that the database name be used.
Cole & Weber United. (n.d.) Nike: Diamond backs [Advertisement]. Retrieved from AdForum database.
|In-Text Paraphrase||(Cole & Weber United, n.d.)|
(Cole & Weber United, n.d.)
Note: Because advertisements in AdForum do not have page numbers, paragraph numbers or section headings,this information is left out of the in-text citation.