Demographics, Statistics & Consumer Behaviour

Articles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports.

Articles focus on goods and services, family and social studies, consumer issues, and home economics.
*1-year full text delay due to publisher restrictions ("embargo")

Analysis in the multi-discipliinary fields of market, social & economic research. Provides a forum for serious discussion & debate & acts as a vital databank for research theory & practice.

The latest original analysis of key developments in understanding consumer attitudes and behavious from the industry and academia. Explores the strategies of leading players in the global marketplace, trends, and techniques.
*1-year full text delay due to publisher restrictions ("embargo")

Features scholarly research that describes and explains consumer behavior.

Academic publication for marketers to understand how people behave as consumers.
*18-month full text delay due to publisher restrictions ("embargo")

Peer-reviewed, written for technically oriented professional market researchers and academicians. Articles cover concepts, methods, & applications of marketing research, as well as reviews and comments relating to the research industry and its practices.

Focuses on popular culture and how it fits into the workings of society.
*1-year full text delay due to publisher restrictions ("embargo")

Original research and review articles dealing with the application of psychological theories and techniques to marketing; exploration of issues of law, ethics and values in psychology and marketing, case studies and cross-cultural reports.
*1-year full text delay due to publisher restrictions ("embargo")