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Demographics, Statistics & Consumer Behaviour

A great starting place for demographics, statistics, and consumer behaviour research; this guide points to the best resources available to the GBC community.

Always Cite Your Sources!

One of the most important aspects of any research project is making sure you are properly citing the sources your information came from. Most courses at George Brown College require students to use APA citation style, but please check with your instructor to ensure you are using the correct citation style.

Citation Resources