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Case Studies

Streaming video case studies are available through the library database Kanopy. 

Silicon valley, Baby.

2020, 58min

Freese's startup Sudden Coffee seeks to manufacture instant coffee that is sold in small test tube like vessels. The crux of his idea is to create delicious instant coffee with a robust flavor that appeals to the millennial market. His further goal with Sudden Coffee is to globally revolutionize the coffee industry. Angel investors are drawn into the buzz, but the funding round is just a prelude to the difficulties to come. The film captures the byzantine startup-industrial complex in full; from the founding of the company to raising millions of dollars to the continually intense struggles of balancing a work and home life.


Chocolate Road

2021, 1hr 32min, CC

A discovery of where chocolate comes from. Three renowned chocolatiers - Maribel Lieberman, Susumu Koyama and Mikkel Friis-Holm - take us through the process of craft chocolate-making, starting from the plantations, through the different stages of preparation of the beans and all the way to the final chocolate pieces. On their journey each of them finds how important it is to know the roots of their prime material - the cacao bean, and the social impact of the people involved in the chocolate production chain.


New Chefs on the Block

2016, 1hr 36min

An intimate, multi-year portrait of two chefs and their staffs in Washington, DC who struggle to open and maintain their first restaurants. The film begins with each restaurant under construction and follows them through their first year of business.

Against all odds, one becomes the most famous new restaurant in America, winning Bon Appetit magazine’s Best New Restaurant award and a James Beard Foundation Award for Best Chef Mid-Atlantic. The other chef redefines success while his wife mulls leaving her high-paying job to work at the new pizza shop full-time.


Free Way: Camí Lliure

2020, 1hr 15min

A film that goes deep into the mind, heart and creativity of 2-starred chef Raül Balam who, for several years, was immersed in the world of drug addiction and finally succeeded in standing up and being the person that he is today. The film, shows part of his journey since the closure of his mother’s, Carme Ruscalleda, 3 Michelin-starred restaurant.


Marketing Strategy Case Studies: The Starbucks Experience

2015, 26min

Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known.

How did they do it? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience.


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