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Case Studies

Marketing Strategy Case Studies: The Starbucks Experience

2015, 26min

Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known.

How did they do it? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience.

Film Danny Meyer the restaurateur

The Restaurateur: Danny Meyer's Empire of New York's Top Restaurants

This intimate documentary follows Danny Meyer, one of America’s preeminent restaurant owners, over a 12 year span as he struggles to open not one but two ambitious restaurants next to New York’s Madison Square Park. Tabla and Eleven Madison Park, if successful, will join Union Square Café and Gramercy Tavern as the jewels in Meyer’s crown.

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