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Special Event Management (H131)


Welcome to GBC Library's guide to the top resources for special events management. As always, if you have questions or would like research assistance, please contact me, your liaison librarian, or contact the library.

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Event Marketing 

Explains that "event marketing" includes both the marketing of an event and marketing with an event. Covers social entertainment events such as fairs, festivals, cause-related, and street events. Also covers business events such as trade shows, seminars and expos. In addition to numerous local events, the program includes the large regional events of the Calgary Stampede, Bele Chere Festival, Mountain State Fair and the Southeast Franchising Expo.