The 11th Edition of Marketing by Sommers/Barnes continues with the text’s tradition of making the field of marketing interesting and relevant to the real world. Marketing is presented as it is practiced in Canadian and international organizations today.
The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
This book is a concise, easy-to-use resource for applying marketing strategies to a foodservice facility, addressing issues like: How do I market my restaurant to prospective customers? Do loyalty programs really work in restaurants? How does the design of my restaurant and menu affect the perception of my operation? This text provides the restaurant/foodservice manager with specific tools tying marketing theory to practice.