Restaurant Marketing for Owners and Managers by Patti J. Shock; John T. Bowen; John M. StefanelliCall Number: TX911.3.M3 S564 2004
ISBN: 9780471226277
Publication Date: 2003
This book is a concise, easy-to-use resource for applying marketing strategies to a foodservice facility, addressing issues like: How do I market my restaurant to prospective customers? Do loyalty programs really work in restaurants? How does the design of my restaurant and menu affect the perception of my operation? This text provides the restaurant/foodservice manager with specific tools tying marketing theory to practice.