Skip to Main Content

Demographics, Statistics & Consumer Behaviour

Library databases are online collections of different types of sources, often on a specific subject. Browse our selection of databases containing reports, statistics and demographic information.

Research Reports and Demographic Information

articles and reports graphic

Business Source Complete (EBSCO)

Magazine and journal articles on all aspects of business and management, as well as company and industry profiles, SWOT analyses and market, country and product reports. See video tutorials below for finding industry or company reports in BSC.

statistics and reports graphic

IBISWorld

Canadian and US Industry Reports containing trends, statistics & analysis on market size, market share, industry growth rates, major market segments, key external forces affecting supply and demand, emerging industry trends and recent production performance. See video tutorial below.

statistics and reports graphic

Passport GMID

International market reports and company profiles that analyze consumer and service industries across 80 countries. Industries covered include Apparel, Consumer Finance, Consumer Foodservice and Travel & Tourism. See video tutorial below on how to find industry reports.

articles image

PsycARTICLES

Find research studies on consumer behavior, choice behavior, consumer attitudes, brand preferences, and more in over 75 top-cited academic and peer-reviewed psychology journals, including American Psychologist.     

statistics image

SimplyAnalytics

A web-based mapping, analytics and data visualization program providing demographic information including census data (2006-2021), current estimates, and 5 year projections, household spending data on hundreds of goods and services, and over 1.3 million Canadian business profiles from Dun & Bradstreet. (LIMIT: 5 users at a time)

statistics and reports image

Statista

Statistical data and analysis of industries, product brands, market share, media, and social scientific topics, from both private and public sector sources, for all regions of the world. See video tutorial below.

statistics graphic

Statistics Canada

Statistics Canada produces statistics on Canada's people, economy, and industries. It track trends and offers authoritative data on labour, demographics, cost of living, census data, and industry.

statistics and reports graphic

Vividata (formerly PMB)

Information on Canadian market and consumer behavior with profile data for over 3,500 products and services in the Product Data section.

Video Tutorials for Databases

Business Source Complete: Finding Company Reports

 

Business Source Complete: Finding Industry Reports

 

IBISWorld: Finding Industry Reports

 

Passport (GMID): Finding Industry Reports

 

Statista: Finding Business Statistics

Related Databases

newspaper graphic

Canadian Major Dailies (formerly Canadian Newsstand) (PROQUEST)

Access to major Canadian newspapers, including the Globe and Mail, the National Post, and the Toronto Star.

directory graphic

CARDonline

Canadian advertising rates, data and media planning information for advertising, marketing, PR and communications professionals.

articles graphic

CBCA Business (PROQUEST)

Full text access to Canadian magazines and journals on business, management and related topics.

articles and reports graphic

Conference Board of Canada: HR Management Reports

Create an account using your student/staff GBC email account. To find HR reports, go to Your Subscription (in left side menu), then People Management Service (under Organizational Performance).

directory graphic

Scott’s Ontario Directories

Search company information on 75,000 Ontario companies, by product type, industry classification number, company name, geographic and demographic characteristics. Usage Tip: To save, print or e-mail documents, select Output Manager, Profile Print.