Research Guides: FASH 1084 Fashion Promotion and Advertising: FASH 1084 Fashion Promotion and Advertising

Welcome

The information on this page will help in finding information for FASH 1084 Fashion Promotion and Advertising.

The information is found online through library databases and websites. Information available through the library will require a log-in for off-campus access. Please contact Bill, the librarian for Fashion, if you have any questions or need research help.

Library databases and websites

Bloomsbury Fashion Library
Access to the complete Fashion books Library Available until December 2020.

Suggested titles:
Promotion in the Merchandising Environment
Fashion Retailing
Fashion Branding
Marketing Fashion: A Global Perspective

Business of Fashion
Analysis, Case Studies and Online Courses concerning the global Fashion Industry.

*Access Note: Register with your GBC email address using the link above to gain access.

National Retail Federation Blog

Passport GMID (Euromonitor)
Look for recent company analysis on Under Armour. Some information on Lululemon
Statista
Search for company information on Lululemon and Under Armour.
WGSN
Information and resources on worldwide fashion industry news, trade shows and events. Also includes trend analyses and fashion reports.

WWD (Women's Wear Daily
Full text access to WWD, the leading fashion industry trade journal. Includes: daily updates, weekly issues and an archive of articles and images from the past twelve months.

**For OFF-CAMPUS access, please create a user account using your George Brown College email address here: https://uls.wwd.com/organization/signup/73