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Marketing Research

Welcome to the Marketing Research research guide

Many library resources can assist you in all stages of marketing research - from understanding its role to conducting, evaluating and using market research. This guide offers key resources on market research, including databases, journals, ebooks, videos and websites.

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WebTechExperts. (2020). Social Media Social Marketing [vector graphic]. Pixabay. https://pixabay.com/illustrations/social-media-social-marketing-5187243/