Market and Feasibility Research (HOST 3603)

Magazine and journal articles on all aspects of business and management. Also includes company and industry profiles, SWOT analyses and market, country and product reports.

IBISWorld produces and publishes over 400 Canadian and 1,300 US Industry Reports at the 5-digit level of the NAICS code. IBISWorld research reports contain trends, statistics & analysis on market size, market share of major companies and industry growth rates. Major market segments are identified and also those key external forces affecting supply and demand within the industry. Performance analysis includes emerging industry trends as well as recent production performance.

This international database provides access to market reports that analyze consumer and service industries across 80 countries. Also includes company profiles. Industries covered include Apparel, Consumer Finance, Consumer Foodservice and Travel & Tourism.

SimplyAnalytics is a web-based mapping, analytics and data visualization program providing demographic information including census data from year 2006-2016 (population, age, language, income, housing, education, race & ethnicity and more), current estimates and 5 year projections, household spending data on hundreds of goods and services, and over 1.3 million Canadian business profiles from Dun & Bradstreet (D&B).

# of Concurrent Users: 10

Faculty, staff and students are not required to log-in with a user name and password, however, their work will not be saved using this method which is located at the bottom of the Sign In section - "Sign in as a guest"

Mintel Reports produces thousands of reports covering nearly every aspect of consumer spending. The reports deliver a comprehensive view of markets, consumers, products and competitive landscapes.