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MARK 2064 - Hotel Sales, Marketing and Social Media

Week 1: Introduction, marketing mix

RADIŠIÆ, B. B., PERIŠIÆ, M., & BEREÈIÆ, J. (2010). Marketing in Selling the Hotel Product. Faculty of Tourism & Hospitality Management in Opatija. Biennial International Congress. Tourism & Hospitality Industry, 771–782
Kulcsár, E. (2014). Marketing Mix Elements in Hotel Industry. Looking for Unique Hotels. Young Economists Journal / Revista Tinerilor Economisti, 11(23), 79–82

Week 2: branding, communication

Week 3: marketing plan

Toronto Life - Hotels, restaurants, parks and other cool new attractions are coming to downtown

Week 4: consumer behaviors

Week 5: segmenting, targeting and positioning

Week 7: social media and digital marketing

The Who, What, Why, & How of Digital Marketing (2022)

Week 9: decision making

Discovering the Direct Booking IndexTM (DBI) and why all hoteliers should be using it

Week 10: advertising and social media

Effectively Market Hotels on Facebook: Drive Awareness and Inspiration

Week 11: Promotions and PR Metrics

Week 12: customer loyalty

Marriott Hotel Loyalty Program: The Gold Standard for Experience

Week 13: personal selling-sales department

Week 14: overcoming covid-19 and rebuilding tourism

Shielding the Messenger: The Importance of Protecting Frontline Staff From Harassment During COVID-19

More readings related to covid-19

Articles of general interest on hotel technological innovation