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Week 1: Introduction, marketing mix
Week 2: branding, communication
Week 4: consumer behaviors
Week 5: segmenting, targeting and positioning
Week 7: social media and digital marketing
Week 10: advertising and social media
Week 11: Promotions and PR Metrics
Week 12: customer loyalty
Week 13: personal selling-sales department
Week 14: overcoming covid-19 and rebuilding tourism
Smart, K., Ma, E., Qu, H., & Ding, L. (2021). COVID-19 impacts, coping strategies, and management reflection: A lodging industry case. International Journal of Hospitality Management, 94 Kim, S. (Sam), Kim, J., Badu-Baiden, F., Giroux, M., & Choi, Y. (2021). Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic. International Journal of Hospitality Management, 93
More readings related to covid-19
Articles of general interest on hotel technological innovation