Skip to Main Content

Brand Design

Choose one of the databases below to search for articles, company, product and industry reports, statistical data, and company directories.

Scroll to the bottom for video tutorials on how to use these databases to find different types of sources.

Market Research Databases

articles and reports graphic

Business Source Complete

Magazine and journal articles on all aspects of business and management. Also includes company and industry profiles, SWOT analyses and market, country and product reports.

statistics graphic

Statista

Statistical data and analysis of business, industry, product brands, market share, media, and social scientific topics, obtained from both private and public sector sources, and covering all regions of the world.

statistics graphic

IBISWorld

Over 400 Canadian and 1,300 US Industry Reports at the 5-digit level of the NAICS code. Reports contain trends, statistics & analysis on market size, market share of major companies and industry growth rates.

statistics graphic

Passport GMID

International market reports that analyze consumer and service industries across 80 countries, including apparel, finance, food service and travel & tourism. Also includes company profiles.

newspaper graphic

Canadian NewsStand

Full text access to major Canadian newspapers, including the Globe and Mail, the National Post, and the Toronto Star as well as selected regional newspapers.

statistics graphic

Statistics Canada

Statistics Canada produces statistics on Canada's people, economy, and industries. It offers authoritative data on labour, demographics, cost of living, census data, industry, and more.

directory graphic

CARDonline

Information on Canadian advertising rates, data and media planning information for advertising, marketing, PR and communications professionals.

statistics graphic

Vividata (formerly PMB)

Information on Canadian market and consumer behavior with profile data for over 3,500 products and services in the Product Data section.

articles graphic

CBCA Business (PROQUEST)

Full text access to Canadian magazines and journals on business, management and related topics.

directory graphic

Scott’s Ontario Directories

Search company information on 75,000 Ontario companies, by product type, industry classification number, company name, geographic and demographic characteristics.
Usage Tip: To save, print or e-mail documents, select Output Manager, Profile Print.

Video Tutorials for Marketing Research Databases

Finding Industry Reports: Business Source Complete

 

Finding Company Reports: Business Source Complete

 

Finding Canadian Resources: CBCA & Canadian Major Dailies

 

Finding Industry Reports: IBISWorld

 

Finding Industry Reports: Passport GMID

 

Finding Business Statistics: Statista

 

Creating a Company List: Scott's Ontario Directories