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Brand Design

Choose one of the databases below to search for articles, company, product and industry reports, statistical data, and company directories.

Scroll to the bottom for video tutorials on how to use these databases to find different types of sources.

Market Research Databases

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Business Source Complete

Magazine and journal articles on all aspects of business and management. Also includes company and industry profiles, SWOT analyses and market, country and product reports.

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Statistical data and analysis of business, industry, product brands, market share, media, and social scientific topics, obtained from both private and public sector sources, and covering all regions of the world.

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Over 400 Canadian and 1,300 US Industry Reports at the 5-digit level of the NAICS code. Reports contain trends, statistics & analysis on market size, market share of major companies and industry growth rates.

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Passport GMID

International market reports that analyze consumer and service industries across 80 countries, including apparel, finance, food service and travel & tourism. Also includes company profiles.

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Canadian NewsStand

Full text access to major Canadian newspapers, including the Globe and Mail, the National Post, and the Toronto Star as well as selected regional newspapers.

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Statistics Canada

Statistics Canada produces statistics on Canada's people, economy, and industries. It offers authoritative data on labour, demographics, cost of living, census data, industry, and more.

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Information on Canadian advertising rates, data and media planning information for advertising, marketing, PR and communications professionals.

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Vividata (formerly PMB)

Information on Canadian market and consumer behavior with profile data for over 3,500 products and services in the Product Data section.

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Full text access to Canadian magazines and journals on business, management and related topics.

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Scott’s Ontario Directories

Search company information on 75,000 Ontario companies, by product type, industry classification number, company name, geographic and demographic characteristics.
Usage Tip: To save, print or e-mail documents, select Output Manager, Profile Print.

Video Tutorials for Marketing Research Databases

Finding Industry Reports: Business Source Complete


Finding Company Reports: Business Source Complete


Finding Canadian Resources: CBCA & Canadian Major Dailies


Finding Industry Reports: IBISWorld


Finding Industry Reports: Passport GMID


Finding Business Statistics: Statista


Creating a Company List: Scott's Ontario Directories