Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact.

This report is an update of SME Profile: Tourism Industries in Canada (Bédard-Maltais, 2015). It provides an overview of business characteristics, owner characteristics and recent financing activities of Canadian small and medium-sized enterprises (SMEs) in tourism industries in comparison with SMEs in all industries.

Currently, indigenous tourism is regarded to as one of the most reliable ways of preserving indigenous culture, which is facing the threat of extinction owing to the forces of globalization characterized by the absorption of some cultures.

This book provides a comprehensive, detailed and insight rich review of both the positive (capacity building, cultural conservation and economic opportunities) and negative (commodification, cultural change and possible loss of ownership and control) aspects of tourism development in indigenous communities.