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HOST 2135: Bridging for BBA

Course guide for HOST 2135.


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Welcome to the research guide for HOST 2135: Bridging for BBA!


This course explains relationships between external environmental conditions, industries and business, locally and globally; Explore the PESTEL framework’s dimensions (political, economic, social, technological, environmental and legal) and their factors; as well as to ultimately prepare an industry outlook for the hospitality industry and/or one of its subsets.

turquoise blue Peyto Lake in Banff National Park, Alberta, Canada.

Image: Encyclopædia Britannica. (n.d.). Banff National Park. [Photography]. Britannica ImageQuest. Retrieved October 16, 2023, from

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