Entrepreneurship

eBook
The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law.

eBook
Topics include accuracy metrics, benchmarking, modeling of problem data, and overcoming dysfunctional behaviors. As well as uncertainty, randomness, and forecastability, and emerging areas like data mining for forecasting. The articles present critical analysis of current practices and consideration of new ideas.

eBook
A clear, practical guide to implementing Open Innovation for new product development from the Product Development and Management Association. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented.