Sport Entrepreneurship by Vanessa Ratten (Editor)ISBN: 9781839828379
Publication Date: 2020-08-25
This book is the first of its kind to focus on the role of economics, social issues and sustainability in terms of sport entrepreneurship, thereby paving the way for both a monetary and social perspective of the subject. Ratten focuses on sport entrepreneurship from multiple levels of analysis including the athlete, manager, fan and company viewpoint, enabling a holistic understanding of how sport entrepreneurship emerges in society and the role it plays in the knowledge economy. Sport Entrepreneurship: An Economic, Social and Sustainability Perspectiveis fundamentally about innovation, competitiveness and futuristic thinking.