Research Guides: FASH 2069 Business Planning for the Entrepreneur: Home

Business Plan

The information on this page will help in finding information for FASH 2069 Business Plan assignment. Much of the information is found online through government websites Other information is only available through the library and will require a log-in for off-campus access. Please contact Bill, the librarian for Fashion, if you have any questions or need research help.

You might also wish to look at the research guides on Small Business Management, Marketing Research or Entrepreneurship.

Fashion Entrepreneurship by Michele M. Granger; Tina M. Sterling; Ann Cantrell
Call Number: HB615 .G73 2012
ISBN: 9781501331619
Publication Date: 2019-02-07

Mission and Vision Statements

LinkedIn Learning (Previously Lynda.com) This link opens in a new window
Lots of information by industry experts on how to create a mission and vision statement. Also good for creating a business pitch.

How to write a mission statement in 5 easy steps.
Berry, Tim. "How to Write a Mission Statement in 5 Easy Steps." Bplans. Palo Alto Software, 2015. Web. 5 Feb. 2015
What is a Vision Statement?
Arline, Katherine. "What Is a Vision Statement?" Business News Daily. 11 Dec. 2014. Web. 5 Feb. 2015.

Marketing Plan: Industry Profiles

IBISWorld This link opens in a new window
IBISWorld produces and publishes over 400 Canadian and 1,300 US Industry Reports at the 5-digit level of the NAICS code. IBISWorld research reports contain trends, statistics & analysis on market size, market share of major companies and industry growth rates. Major market segments are identified and also those key external forces affecting supply and demand within the industry. Performance analysis includes emerging industry trends as well as recent production performance.
Mintel Reports This link opens in a new window
Mintel Reports produces thousands of reports covering nearly every aspect of consumer spending. The reports deliver a comprehensive view of markets, consumers, products and competitive landscapes.
Passport GMID (Euromonitor) This link opens in a new window
Search for: Apparel Canada.

Look for Analysis and choose your report: Apparel and Footwear in Canada; Apparel Accessories in Canada, etc.

Trendex: Canadian Apparel Yearbook 2024
Publication Date: 2021
Ask Bill (librarian for fashion), or your instructor, for a copy

Location Plan- Demographics

Statistics Canada Census Tract Profile
This will give you a detailed profile of the neighbourhood around your store.
Toronto Neighbourhood Profiles
Discover demographic information about your neighbourhood which is defined by Statistics Canada Census Tract boundaries.

SimplyAnalytics
SimplyAnalytics is a web-based mapping, analytics and data visualization program providing demographic information including census data (population, age, language, income, housing, education, race & ethnicity and more), current estimates and 5 year projections, household spending data on hundreds of goods and services, and over 1.3 million Canadian business profiles from Dun & Bradstreet (D&B).

# of Concurrent Users: 10
Faculty, staff and students are not required to log-in with a user name and password, however, their work will not be saved using this method which is located at the bottom of the Sign In section - "Sign in as a guest"

Business Costs

SME Benchmarking
Tool from Industry Canada create reports, based on broad clothing manufacturing or retail categories, on the costs of doing business in that sector.

FASH 2069 Business Planning for the Entrepreneur

Librarian

Entrepreneurship LIbrarian

Business Plan

Mission and Vision Statements

Marketing Plan: Industry Profiles

Location Plan- Demographics

Business Costs