Research Guides: Marketing Research: Books

eBooks

You can access these eBooks from off campus, as well as on campus.

Big Data, Big Analytics
Publication Date: 2013
Unique prospective on the big data analytics phenomenon for both business and IT professionals
The Handbook of Market Intelligence
Publication Date: 2014
The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs
The Handbook of Mobile Market Research
Publication Date: 2014
The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research.
The Little SAS Book for Enterprise Guide 4. 2
eBook
Textbook for COMP 4035
Guerrilla Marketing Goes Green : Winning Strategies to Improve Your Profits and Your Planet by Jay Conrad Levinson and Shel Horowitz
Call Number: HF5413 .L48 2010
Publication Date: 2010
Also available in print at St. James LLC.