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Data-Driven Marketing Content: A Practical Guide empowers businesses, regardless of industry, size, or competition level, to understand, identify and act on big-data opportunities.
A guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels.
The Market Research & Insight Yearbook brings together an exclusive selection of case studies featuring the highest calibre examples of market research.
Mastering Market Analytics presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes.
This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes otherwise complex topics understandable.
Demographics not only define who we are, where we live, and how our numbers change, but --for those who can read beyond the raw figures-- they open up hidden business opportunities that lie ahead.
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