Marketing Research

Learn how to clarify your research goals, how to sell your company on research, how to find the best participants, and how to present your data in succinct, meaningful formats like customer personas and journey maps. Market research expert Sarah Weise shows how to get to know your customers though quantitative and qualitative techniques ranging from surveys and interviews to mobile diary studies and ethnography.

Join instructor Michael McDonald as he demonstrates how to use Excel in your marketing analytics workflow, explaining how to determine everything from what price a product can be sold for to what type of advertising is catching the attention of users. Michael demonstrates how to tackle demand forecasting with Excel, including how to interpret regressions for forecasting

By compiling a competitive analysis, you gain insight into your competitors to identify your own advantage and edge in the marketplace. In addition to explaining the value of a competitive analysis, marketing expert Deirdre Breakenridge shares best practices for conducting research on your competition, and discerning your own strengths and weaknesses.

Best practices and processes of gathering qualitative research, and how it should fit in with your marketing strategies.

In a field like data analysis, it is vital not just to present the numbers, but to communicate what those numbers mean and what they mean going forward. Discover the key points of presentations, starting with the importance of considering your audience before anything else, crafting a narrative with your data, best practices for data visualizations, and a number of unique data presentation tools.

Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. How did they do it?

Learn fundamental business development concepts and techniques that can help you gain a better understanding of your market and potential clients.