Research Guides: Food Tourism Entrepreneurship (H417): Business Research

Researching a Company

Try to find a Company profile using Business Source Complete.Tip: limit your search results to company profiles (right hand side of the page).
Search for a SWOT (Strengths, Weaknesses, Oppotunities, Threates) analysis of your company. In Business Source Complete search for the name of your company and SWOT.
Use the company's website! Most companies provide the public with plenty of information on their website including: their mission, values, annual reports, and corporate information.
If you can't find a company report/profile, try looking for articles on the library website.

Have patience, keep looking, ask for help! For more tips and resources, check out our Guide to Company Research.

Industry and Company Information

Business Source Complete (EBSCO) This link opens in a new window
Magazine and journal articles on all aspects of business and management. Also includes company and industry profiles, SWOT analyses and market, country and product reports.
IBISWorld This link opens in a new window
IBISWorld produces and publishes over 400 Canadian and 1,300 US Industry Reports at the 5-digit level of the NAICS code. IBISWorld research reports contain trends, statistics & analysis on market size, market share of major companies and industry growth rates. Major market segments are identified and also those key external forces affecting supply and demand within the industry. Performance analysis includes emerging industry trends as well as recent production performance.
Passport GMID (Euromonitor) This link opens in a new window
This international database provides access to market reports that analyze consumer and service industries across 80 countries. Also includes company profiles. Industries covered include Apparel, Consumer Finance, Consumer Foodservice and Travel & Tourism.
Skift Research
Skift Research uses a combination of news, research, conferences, and strategic sector-focused to provide deep analysis, data and expert opinion on the companies and trends that are shaping the future of travel.
Mintel Reports
Mintel Reports produces thousands of reports covering nearly every aspect of consumer spending. The reports deliver a comprehensive view of markets, consumers, products and competitive landscapes.
Nexis Uni (+ QuickLaw) This link opens in a new window
Access to 5,600 news, business, legal, medical and reference sources. Now includes QuickLaw with access to Canadian Court cases, tribunals and arbitration decisions.

Canadian Government Business/Tourism Resources

Canada's Tourism Vision: Focused on Growth
With a particular focus on: labour gaps and instability
investment attraction and destination development
long-term economic growth across the country
Canadian Industry Statistics
Canadian statistics by industry, including wages, average revenue, and more.
Canadian Tourism Market Research
Data, industry analysis, indicators, information on specific industry sectors, and more.
Market Profiles and Highlights - Destination Canada
Tourism outlook for Australia, Canada, South Korea, Germany, China, France, India, Japan, Mexico, the U.K., and the U.S.A.
Statistics Canada - Culture and Leisure - Sports Events
Reports, statistics, and infographics on sports and other special events.

Guides to Business Research

Demographics, Statistics & Consumer Behaviour
by Corinne Abba Last Updated Sep 18, 2023 871 views this year

Marketing Research
by Corinne Abba Last Updated Sep 18, 2023 585 views this year

Researching a Company, Product, Service, or Industry
by Corinne Abba Last Updated May 9, 2023 896 views this year