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Researching a Company, Product, Service, or Industry

This guide was created to help you research a company, product, service or industry accurately and efficiently. Finding accurate information is a key component for any successful business venture, so we have compiled a list of resources to aid you in your search.

But remember when investigating any company, product, service or industry, it is important to look at the BIG PICTURE, as well as the details specific to your particular business, product or service.

When conducting advanced business research it is important to also take into consideration these key factors:

  • Locate your company, product or service within the larger industry by finding and using the NAICS code to find out specific information about your industry.
  • Use library resources to help you find industry reports, company reports, and/or articles related to your topic.
  • Be creative! Use other resources to find specific information about financials, market size and share, demographics, and/or consumer behaviour.


 If you have any questions please contact our staff at the reference and research desks and we will help you further.

Key Databases

When conducting advanced research in business be sure to make use of these trusted databases. Remember, you may have to use a variety of sources to find the information you are looking for.

**This guide was created by Teresa Iaizzo, Reference & Instruction Librarian (Part-time).