Market research is essential for any successful business venture. In order to get started take a look at some of the resources available through the Library Learning Commons:
Do you have a great business idea? Conduct market research to back up your great idea:
When conducting your research you may also be interested in looking at the type of consumers who buy products or services.
You can also use demographic and/or statistical resources to find data on the location or area you are targeting:
For further information on market research, check out our research guides on Demographics & Consumer Behaviour or Marketing Research.