Research Guides: HOST1302: Accommodation Management: Market and Industry Research

Tourism Industry Research: Library Databases

To find industry profiles (a lot of them contain PESTEL information) for your research, begin with these sources:

Business Source Complete (EBSCO) This link opens in a new window
Please note the MarketLine Industry Profile also includes information on leading companies.

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IBISWorld This link opens in a new window
IBISWorld produces and publishes over 400 Canadian and 1,300 US Industry Reports at the 5-digit level of the NAICS code. IBISWorld research reports contain trends, statistics & analysis on market size, market share of major companies and industry growth rates. Major market segments are identified and also those key external forces affecting supply and demand within the industry. Performance analysis includes emerging industry trends as well as recent production performance.

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Passport GMID (Euromonitor) This link opens in a new window
Find analysis (reports) through search, though its search function is not smart enough and you have to use the exact words. Once you open a report, you will also find related reports and related items which can be very useful resources.

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Mintel Reports
Mintel Reports produces thousands of reports covering nearly every aspect of consumer spending. The reports deliver a comprehensive view of markets, consumers, products and competitive landscapes.

Skift Research
Skift Research uses a combination of news, research, conferences, and strategic sector-focused to provide deep analysis, data and expert opinion on the companies and trends that are shaping the future of travel.

Statista This link opens in a new window
Statistical data and analysis of business, industry, product brands, market share, media, and social scientific topics, obtained from both private and public sector sources, and covering all regions of the world.

Hospitality & Tourism Complete (EBSCO) This link opens in a new window
Scholarly research & industry news. Subject areas include: culinary arts, food & beverage management, hotel management, travel, market trends, technology and more.
Hospitality, Tourism and Leisure Collection (GALE) This link opens in a new window
Industry journals in the field of hospitality and tourism, including information on: cultural aspects of travel, economic aspects of tourism, and more.

Canada's Tourism Vision: Focused on Growth
With a particular focus on: labour gaps and instability
investment attraction and destination development
long-term economic growth across the country
Canadian Industry Statistics
Canadian statistics by industry, including wages, average revenue, and more.
Canadian Tourism Market Research
Data, industry analysis, indicators, information on specific industry sectors, and more.
Market Profiles and Highlights - Destination Canada
Tourism outlook for Australia, Canada, South Korea, Germany, China, France, India, Japan, Mexico, the U.K., and the U.S.A.
Statistics Canada - Culture and Leisure - Sports Events
Reports, statistics, and infographics on sports and other special events.