Research Guides: YMA Fashion Scholarship Case Study: Fashion Case Study

Introduction

The information on this page will help you in finding information for FASH 1135 YMA Scholarship Fund Case study. Information can be found online and through library databases. Library sources require a log-in for off-campus access. Please contact Bill, the liaison librarian for Fashion, or the Library if you have any questions or need research help.

Articles from Trade Publications and Databases

Bloomsbury Fashion Library
Access to the complete Fashion books Library Available until December 2020.

Suggested titles:
Promotion in the Merchandising Environment
Fashion Retailing
Fashion Branding
Marketing Fashion: A Global Perspective

Business Of Fashion
Students are currently able to join BOF Professional free of charge. You will need to provide your George Brown e-mail address. https://www.businessoffashion.com/memberships/student/about

Business Source Complete (EBSCO)
Search for Apparel retail industry reports by country. Example: Apparel retail India

Passport GMID (Euromonitor)
This international database provides access to market research reports that analyze consumer and service industries across 80 countries. There is extensive information on Apparel retail.

Statista
Statistical data and analysis of business, industry, product brands, market share, media, and social scientific topics, obtained from both private and public sector sources, and covering all regions of the world.

WGSN
Search the news and Blog (WGSN Insider) sections

WWD (Women's Wear Daily
Full text access to WWD, the leading fashion industry trade journal. Includes: daily updates, weekly issues and an archive of articles and images from the past twelve months.

**For OFF-CAMPUS access, please create a user account using your George Brown College email address here: https://uls.wwd.com/organization/signup/73

Fashion Specific Citation Styles

Articles from Passport GMID:

Examples: (remember to indent 2nd line in your citation)

Bourlier, A (2017, May 27). eTail Canada 2017: Building for the digital now. Retrieved from Passport GMID.

Euromonitor International (2018, January). Retailing in Brazil: Country Report. Retrieved from Passport GMID.

WGSN:

Articles retrieved from WGSN should be cited as Market Research Reports from an Online Database

Example:

WGSN Insider (2016, July 18). Online boosts sales at UK physical stores says report. Retrieved from WGSN.

Business of Fashion

Articles from Business of Fashion should follow the citation format of online newspapers

Example: (remember to indent the 2nd line in your citation)

Gadfly, B (2017, March 24). Selfie-Loving Millennials Fuel Brick-and-Mortar Beauty Boom. Business of Fashion. [Indent] Retrieved from https://www.businessoffashion.com/articles/opinion/makeup-mavens-meet-selfie-snappers-in-shopfront-surge.

Marketline report from Business Source Complete:

Marketline (2016, September). Apparel Retail Industry Profile: India. Retrieved from Business Source Complete [Indent] database.

The complete guide to citing Fashion Specific sources can be found here

Next: APA Citation Style >>