YMA Fashion Scholarship Case Study: Globalization of Fashion

The information on this page will help you in finding information for  FASH 1135 YMA Scholarship Fund Case study. Information can be found online and through library databases. Library sources require a log-in for off-campus access.  Please contact Bill, the liaison librarian for Fashion, or the Library if you have any questions or need research help.

Search the library's Search Everything database for articles that focus on in-store digital experience. Sample searches could include "bricks and mortar" and e-commerce".

Articles from Passport GMID:

Examples: (remember to indent 2nd line in your citation)

• Bourlier, A (2017, May 27). eTail Canada 2017: Building for the digital now. Retrieved from Passport GMID.
• Euromonitor International (2018, January). Retailing in Brazil: Country Report. Retrieved from Passport GMID.

WGSN: 

Articles retrieved from WGSN should be cited as Market Research Reports from an Online Database

Example: 

• WGSN Insider (2016, July 18). Online boosts sales at UK physical stores says report. Retrieved from WGSN.

Business of Fashion

Articles from Business of Fashion should follow the citation format of online newspapers

Example: (remember to indent the 2nd line in your citation)

• Gadfly, B (2017, March 24).  Selfie-Loving Millennials Fuel Brick-and-Mortar Beauty Boom.  Business of Fashion.       [Indent] Retrieved from  https://www.businessoffashion.com/articles/opinion/makeup-mavens-meet-selfie-snappers-in-shopfront-surge.

Marketline report from Business Source Complete:

• Marketline (2016, September). Apparel Retail Industry Profile: India. Retrieved from Business Source Complete [Indent] database.