Research Guides: FASH 1135 Fashion Scholarship Case Study: Fashion Case Study

Liaison Librarian for Fashion

Contact:

bmcaskil@georgebrown.ca

(416) 415-5000 x 3702

Subjects: Computer Technology, Dance, ESL, Fashion, Jewellery and Gemmology, Math, Research Help, Teaching Resources

Introduction

The information on this page will help you in finding information for FASH 1135 YMA Scholarship Fund Case study. Information can be found online and through library databases. Library sources require a log-in for off-campus access. Please contact Bill, the liaison librarian for Fashion, or the Library if you have any questions or need research help.

Primary Trade Publications and Library Databases

Bloomsbury Fashion Library
Access to the complete Fashion books Library

Suggested titles:

New titles for 2022
Introduction to Fashion Retailing
Communicating Fashion
Fashion Promotion
Fashion Business Cases

Other titles of interest:
Promotion in the Merchandising Environment
Fashion Retailing
Fashion Branding
Marketing Fashion: A Global Perspective
Fashion Trends

Business of Fashion
Analysis, Case Studies and Online Courses concerning the global Fashion Industry.

*Access Note: Register with your GBC email address using the link above to gain access.

CASE STUDY: Livestreaming: How Brands Can Make It Work
SAGE Business Cases
SAGE Business Cases is a digital collection of business and interdisciplinary cases on subjects such as entrepreneurship, accounting, healthcare management, social enterprise, and more. SAGE Business Cases provides unlimited access to more than 3,650 authoritative cases from over 100 countries.

* Instructors can contact their Liaison Librarian to request access to Teaching Notes
Statista This link opens in a new window
Statistical data and analysis of business, industry, product brands, market share, media, and social scientific topics, obtained from both private and public sector sources, and covering all regions of the world.

WWD (Women's Wear Daily
Full text access to WWD, the leading fashion industry trade journal. Includes: daily updates, weekly issues and an archive of articles and images from the past twelve months.

**For OFF-CAMPUS access, please create a user account using your George Brown College email address here: https://uls.wwd.com/organization/signup/73

Additional Sources from Trade Publications and Databases

Passport GMID (Euromonitor) This link opens in a new window
This international database provides access to market reports that analyze consumer and service industries across 80 countries. Also includes company profiles. Industries covered include Apparel, Consumer Finance, Consumer Foodservice and Travel & Tourism.
WGSN This link opens in a new window
Information and resources on worldwide fashion industry news, trade shows and events. Also includes trend analyses and fashion reports.

Case Study Reference Links

e-Marketer: Social commerce surpasses $30 billion in the US
KPMG: The Future of Retail
Livestreaming, Still Niche, Grows as a Tool for Retailers
Full text of article available through GBC Library. Search for title:
https://www.georgebrown.ca/library-learning-commons
McKinsey & Company: It’s showtime! How live commerce is transforming the shopping experience
McKinsey & Company: The State of Fashion 2020
McKinsey & Company: The State of Fashion 2020 Coronavirus Update
The Nielsen Total Audience Report Hub

Fashion Specific Citation Styles

Bloomsbury Fashion Central

Follow the format for electronic books

Example: (remember to indent the 2nd line in your citation)

Lascity, M. E. (2021). Communicating fashion : clothing, culture, and media. Bloomsbury Publishing.

Business of Fashion

Articles from Business of Fashion should follow the citation format of online newspapers

Example: (remember to indent the 2nd line in your citation)

Suen, Z (2021, September). Livestreaming: How Brands Can Make It Work. Business of Fashion. [Indent] https://www.businessoffashion.com/case-studies/technology/livestreaming-how-brands-can-make-it-work-download-the-case-study/.

Statista:

Example:

Chevalier, S (2021, August 31). Social commerce in the United States- statistics & facts. Statista. [Indent] https://www.statista.com

The complete library guide to APA Examples can be found here. Fashion Specific sources can be found here