Research Guides: FASH 1135 Fashion Scholarship Case Study: Fashion Case Study

Introduction

The information on this page will help you in finding information for FASH 1135 YMA Scholarship Fund Case study. Information can be found online and through library databases. Library sources require a log-in for off-campus access. Please contact Bill, the liaison librarian for Fashion, or the Library if you have any questions or need research help.

Articles from Trade Publications and Databases

Bloomsbury Fashion Library
Access to the complete Fashion books Library

Suggested titles:

New titles for 2021
Introduction to Fashion Retailing
Communicating Fashion
Fashion Promotion
Fashion Trends
Designing Fashion's Future
Fashion Business Cases

Other titles of interest:
Promotion in the Merchandising Environment
Fashion Retailing
Fashion Branding
Marketing Fashion: A Global Perspective

Business of Fashion
Analysis, Case Studies and Online Courses concerning the global Fashion Industry.

*Access Note: Register with your GBC email address using the link above to gain access.

Business Source Complete (EBSCO)
Search for Company Reports for SWOT analysis

Passport GMID (Euromonitor)
This international database provides access to market research reports that analyze consumer and service industries across 80 countries. There is extensive information on Apparel retail.

SAGE Business Cases
SAGE Business Cases is a digital collection of business and interdisciplinary cases on subjects such as entrepreneurship, accounting, healthcare management, social enterprise, and more. SAGE Business Cases provides unlimited access to more than 3,650 authoritative cases from over 100 countries.

* Instructors can contact their Liaison Librarian to request access to Teaching Notes

Statista
Statistical data and analysis of business, industry, product brands, market share, media, and social scientific topics, obtained from both private and public sector sources, and covering all regions of the world.

WGSN
Information and resources on worldwide fashion industry news, trade shows and events. Also includes trend analyses and fashion reports.

WWD (Women's Wear Daily
Full text access to WWD, the leading fashion industry trade journal. Includes: daily updates, weekly issues and an archive of articles and images from the past twelve months.

**For OFF-CAMPUS access, please create a user account using your George Brown College email address here: https://uls.wwd.com/organization/signup/73

Fashion Specific Citation Styles

Articles from Passport GMID:

Examples: (remember to indent 2nd line in your citation)

Bourlier, A (2017, May 27). eTail Canada 2017: Building for the digital now. Retrieved from Passport GMID.

Euromonitor International (2018, January). Retailing in Brazil: Country Report. Retrieved from Passport GMID.

WGSN:

Example:

Piaget, N. (2021, August 04). Retail Analysis: Men's S/S 21. Retrieved from WGSN.

Business of Fashion

Articles from Business of Fashion should follow the citation format of online newspapers

Example: (remember to indent the 2nd line in your citation)

Gadfly, B (2017, March 24). Selfie-Loving Millennials Fuel Brick-and-Mortar Beauty Boom. Business of Fashion. [Indent] Retrieved from https://www.businessoffashion.com/articles/opinion/makeup-mavens-meet-selfie-snappers-in-shopfront-surge.

Marketline report from Business Source Complete:

Marketline (2016, September). Apparel Retail Industry Profile: India. Retrieved from Business Source Complete [Indent] database.

The complete guide to citing Fashion Specific sources can be found here

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