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Citing Sources: Advertisements

We are transitioning to APA 7th ed. Check with your professor to see which APA edition they require.

Tips

Authors

An author can be a person but can also be an organization, or company. These are called group or corporate authors. Most advertisements will have a corporate author such as an advertising agency or, more commonly, the name of the company that owns the product being advertised. 

Titles

Some advertisements may not have an identified title. If you are citing something with no identified title, write a description of the product/brand being advertised and place it in square brackets (e.g. [Advertisement for McDonald's coffee]. Put this description in brackets where you would normally put the title. 

Advertisement from a Magazine, Journal or Newspaper - Known Title

Name of Company That Owns the Product. (Year, Month Day of issue which contains advertisement if given). Name of advertisement [Advertisement]. Name of Journal, Magazine or Newspaper, Volume Number(Issue Number if given), page number advertisement is found on.

Example

L'Oréal. (2013, February 1). Introducing rose gold blonde [Advertisement]. Vogue 203(2), 167.

In-Text Paraphrase (L'Oréal, 2013)
In-Text Quote

(L'Oréal, 2013, p. 167)

Advertisement from a Magazine, Journal or Newspaper - Unknown Title

Name of Company That Owns the Product. (Year, Month Day of issue which contains advertisement if given). [Advertisement for Name of Product being advertised]. Name of Journal, Magazine or Newspaper, Volume Number(Issue Number if given), page number advertisement is found on.

Example

BMW. (2005, May 1). [Advertisement for BMW 750Li]. Vogue 195(5), 4-5.

In-Text Paraphrase (BMW, 2005)
In-Text Quote

(BMW, 2005, p. 4)

Advertisement from a Website

Name of Company That Owns the Product. (Year, Month Day if given). Name of advertisement [Advertisement]. Website. URL

Note: Some online advertisements (e.g. Google Ads, targeted ads on social media) may not appear permanently on the page on which they were found. Before citing an online advertisement, ensure that you have a stable, permanent URL that will allow your reader to view the ad. 

Example

Nike. (2008). Cliffs of Dover [Advertisement]. AdForum. https://www.adforum.com/creative-work/ad/player/6710117/cliffs-of-dover/nike

In-Text Paraphrase (Nike, 2008)
In-Text Quote

(Nike, 2008)

Note: Since this advertisement does not include page numbers, paragraph numbers, section headings or time stamps, this information is omitted from the in-text citation.

Television Commercial

Name of Company That Owns the Product. (Year). Name of advertisement [Television commercial]. City of Broadcast, Province: Name of Network. 

Example

Peloton. (2019). The gift that gives back [Television commmercial]. Toronto, ON: CityTV.

In-Text Paraphrase (Peloton, 2019)
In-Text Quote

(Peloton, 2019, 00:09)

Note: Because the commercial does not have page numbers, paragraphs or subject headings, instead provide a time stamp for the beginning of the quotation.

Television Commercial Viewed Online

Name of Company That Owns the Product. (Year, Month Day if given). Name of advertisement [Television commercial]. Website. URL

Example

Starbucks Coffee. (2019, January 11). #MorningYes [Television commmercial]. YouTube. https://www.youtube.com/watch?v=y2Ea1-5jj48

In-Text Paraphrase (Starbucks, 2019)
In-Text Quote

(Starbucks, 2019, 00:13)

Note: Because the commercial does not have page numbers, paragraphs or subject headings, instead provide a time stamp for the beginning of the quotation.